In 1916, Autry Greer, founder of Greer’s, opened a grocery store in the Northwest corner of Water and St. Michael Streets. This store was a pioneer in the Cash and Carry food store concept. Self-service soon followed and evolved to the modern supermarkets in operation nationwide today. The Greer’s store at Water and St. Michael was the first and, for a long time, the only store in Mobile to advertise prices. These prices were the lowest in town because other stores sold on credit and delivered.